Aloha friends! Can you believe that the Charm Club turned one this month? 🎂 Time goes by quickly when you're having a good time. 💕
Since the start of the Charm Club, I've had the amazing opportunity to create a special charm bundle every month. After taking time to reflect on this adventure, I'm ready to share my thoughts!
But first, how did it all start?
In my New Beginnings blog, I share about how I moved away from Hawaii a year and a half ago. ✈️Not only was moving a huge adjustment to my personal life, but also for Oahu Charms.
I knew that I'd be transitioning from monthly clay classes and events to working solely from home. Saying good-bye wouldn't be bittersweet alone, but I knew I'd be missing a puzzle piece of my heart. And polymer clay has always been a huge part of my life! So, it was time to embark on a new adventure to fill the missing piece.
Two things came to mind when creating the charm club:
- Incorporate monthly themes.
- Stay connected with my loyal customers and dear friends
If you can't tell from the picture above, each month I created a charm bundle with a different theme. January's theme was Lunar New Year, February's theme was Valentine's Day, March's theme was Spring Time, etc.
The bundles were made available as a one time purchase OR customers could become a member and join the Charm Club! Charm Club members get lots of sweet benefits:
- 10-20% off each bundle
- Monthly emails with early reveals, occasional shop discounts and small goods from other local makers
- Monthly polls to help decide upcoming themes
What were the challenges?
Like many people, staying consistent is one of my struggles. I wouldn't say I'm a great writer, but tasking myself with sending monthly emails out proved to be much easier than I anticipated!
A few months in, I had a little system developed which proved to be both creative and efficient! Typing up emails, creating fun graphics, and packaging became smoother and smoother each time.
Slight pressure was felt to meet the expectation of the Charm Club members. Were they gonna like what I created this month? What if they don't? Did everybody receive their email and does it even look interesting to read?
The polls!
I thought designing the charm bundle was going to be the main challenge, but this wasn't the case. The creating aspect has been my favorite, and the most enjoyable part of the process. 🎨
The monthly polls helped tremendously with this, knowing which theme is most and least desired. Every month three themes would be up for debate in the poll, and the most popular theme would win! From that point, it was onto sketching out ideas and bringing the charm bundle to life. 🤩
What's next for the Charm Club?
This first year has been lots of fun and the perfect way to test my creativity.
With some much needed experience and customer feedback under my belt, I'm excited to step into year 2 of the Charm Club. I'll be making a few minor improvements to the Charm Club in the next few months. 💘
I'm so thankful to all of my wonderful supporters and friends for their love and support! Stay tuned to see what's in store!